Vegamour — May 2026 Performance Report

Total Ad Spend

$849,696

Google $283,874 • Meta $565,821

Total Revenue

$1,338,815

Google $883,127 • Meta $455,688

Combined ROAS

157.6%

$1.58 returned per $1 spent

Total Purchases

12,306

Google 8,175 • Meta 4,131

Blended CPA

$69.05

Google $34.72 • Meta $136.97

Total Clicks

453,505

Google 119,095 • Meta 334,410

Platform Comparison

Metric	Google Ads	Meta Ads	Combined
Ad Spend	$283,874	$565,821	$849,696
Revenue	$883,127	$455,688	$1,338,815
ROAS	311% A	80.5% F	157.6%
Purchases	8,175	4,131	12,306
Cost Per Purchase	$34.72	$136.97	$69.05
Clicks	119,095	334,410	453,505
Impressions	5,551,517	27,483,710	33,035,227
CTR	2.15%	1.22%	1.38%
CPC	$2.38	$1.69	$1.87
CPM	$51.13	$20.59	$25.72

Key Insights

Google Ads Delivered A-Grade Performance
Google returned 311% ROAS (A grade) — $3.11 for every $1 spent. Branded Search was the crown jewel at 337% ROAS carrying 53% of all Google revenue. Hair Growth Serums PMax delivered the highest campaign ROAS at 361%.

Meta Ads Drove 4,131 Purchases at Scale
Meta generated 4,131 purchases across 27.5M impressions. While pixel-attributed ROAS was 80.5%, Meta's role as a top-of-funnel awareness and retargeting engine drives significant unattributed revenue that converts through Google branded search. DPA TOF/MOF was the only campaign above breakeven at 111% ROAS.

Subscription PMax — New Growth Engine
The Subscription PMax campaign launched in May delivered 337% ROAS with 527 conversions on $15,141 spend — proving subscription-focused targeting is a viable scale lever alongside one-time purchase campaigns.

Spend

$283,874

$9,157/day avg

Revenue

$883,127

$28,488/day avg

ROAS

311.1% A

$3.11 returned per $1 spent

Conversions

8,175

264/day avg

CPA

$34.72

Cost per conversion

Clicks

119,095

2.15% CTR • $2.38 CPC

Campaign Performance

Campaign	Spend	Revenue	ROAS	Grade	Conv	CPA	Clicks	CTR
Branded Search USA	$138,518	$466,378	336.7%	A	4,234	$32.71	24,729	7.75%
Pmax - Hair Growth Serums	$19,793	$71,423	360.9%	A	569	$34.79	14,692	2.65%
Subscription \| PMax	$15,141	$51,020	337.0%	A	527	$28.73	25,455	2.66%
Pmax - Shampoo Kits	$23,622	$77,653	328.7%	A	684	$34.54	18,640	2.64%
Shopping USA	$49,786	$140,349	281.9%	B+	1,415	$35.18	11,785	0.56%
PMax \| Lash Serum	$12,550	$34,920	278.2%	B+	366	$34.26	5,560	1.98%
PMax \| Style Wand	$8,506	$22,076	259.5%	B+	201	$42.24	2,722	1.21%
Non-Brand Search USA	$12,172	$15,558	127.8%	D	137	$89.10	3,867	3.64%
Demand Generation	$3,787	$3,750	99.0%	F	42	$90.89	11,645	3.98%
TOTAL (ENABLED)	$283,874	$883,127	311.1%	A	8,175	$34.72	119,095	2.15%

Revenue Distribution by Campaign

Branded Search USA$466,378 (52.8%)

Shopping USA$140,349 (15.9%)

Shampoo Kits PMax$77,653 (8.8%)

Hair Serums PMax$71,423 (8.1%)

Subscription PMax$51,020 (5.8%)

All Others$76,304 (8.6%)

Google Ads — Key Takeaways

7 of 9 Active Campaigns Above Breakeven
4 campaigns hit A grade (300%+): Hair Serums PMax (361%), Subscription PMax (337%), Branded Search (337%), and Shampoo Kits (329%). 3 more at B+ (250-299%): Shopping, Lash Serum, and Style Wand. Only Non-Brand Search (128%) and Demand Gen (99%) underperformed.

Branded Search = 48.8% of Spend, 52.8% of Revenue
Branded Search USA remained the anchor campaign at $138,518 spend producing $466,378 in revenue (337% ROAS). 4,234 conversions at $32.71 CPA with an exceptional 7.75% CTR — the highest efficiency per dollar in the account.

Demand Gen Approaching Pause Threshold
Demand Generation spent $3,787 with $3,750 in revenue (99% ROAS) — effectively burning money. 11,645 clicks at $0.33 CPC suggests Display/YouTube traffic that doesn't convert. At $90.89 CPA vs. account average $34.72, this is 2.6x less efficient.

Spend

$565,821

$18,252/day avg

Purchase Revenue

$455,688

Pixel-attributed

ROAS

80.5%

Pixel-attributed only

Purchases

4,131

133/day avg

Cost Per Purchase

$136.97

Avg across all campaigns

Clicks

334,410

1.22% CTR • $1.69 CPC

Additional Funnel Metrics

Add to Cart

18,801

$30.10 cost/ATC

Initiate Checkout

12,803

$44.19 cost/IC

Landing Page Views

226,141

$2.50 cost/LPV

Impressions

27.5M

$20.59 CPM

Campaign Performance

Campaign	Spend	Revenue	ROAS	Purchases	CPP	Clicks	CTR
Hair Evergreen	$256,710	$223,135	86.9%	1,988	$129.13	146,997	1.18%
DPA Broad	$86,438	$68,327	79.0%	617	$140.09	62,555	1.58%
Memorial Day Sale	$52,866	$22,754	43.0%	236	$224.01	11,068	0.47%
AOF Evergreen	$46,791	$25,556	54.6%	258	$181.36	25,779	1.34%
DPA BOF	$34,663	$31,654	91.3%	282	$122.92	30,556	1.47%
DPA TOF/MOF ⭐	$32,572	$36,099	110.8%	322	$101.15	20,367	1.60%
Lash + Brow Evergreen	$19,784	$14,507	73.3%	143	$138.35	14,070	1.37%
Shampoo Evergreen	$11,553	$7,200	62.3%	67	$172.44	7,523	1.36%
GRO Ageless Evergreen	$10,098	$4,836	47.9%	50	$201.96	7,139	1.43%
CTV \| Trial ⭐	$6,018	$12,128	201.6%	82	$73.38	2,009	1.08%
Mother's Day Sale	$4,753	$2,627	55.3%	25	$190.10	2,754	0.57%
Subscription Evergreen	$2,489	$1,798	72.3%	17	$146.40	2,091	0.53%
Male Evergreen	$764	$817	106.9%	9	$84.94	522	1.22%
NRM - DPA TOF/BOF	$244	$354	145.0%	3	$81.34	176	2.53%
NRM - DPA BOF	$17	$3,775	21,717%	31	$0.56	1,670	0.67%
Holiday Evergreen	$62	$122	195.5%	1	$62.31	134	1.65%
TOTAL	$565,821	$455,688	80.5%	4,131	$136.97	334,410	1.22%

Spend Distribution by Campaign

Hair Evergreen$256,710 (45.4%)

DPA Broad$86,438 (15.3%)

Memorial Day Sale$52,866 (9.3%)

AOF Evergreen$46,791 (8.3%)

All Others (12 campaigns)$123,016 (21.7%)

Meta Ads — Key Takeaways

CTV Trial Campaign — Hidden Winner at 202% ROAS
Connected TV trial campaign delivered $12,128 in revenue on $6,018 spend (202% ROAS) — the highest ROAS of any substantial Meta campaign. 82 purchases at $73.38 CPP. This is 1.9x more efficient than the account average.

DPA TOF/MOF — Only Evergreen Above Breakeven
DPA TOF/MOF was the only major evergreen campaign above breakeven at 110.8% ROAS ($36,099 revenue / $32,572 spend). 322 purchases at $101.15 CPP. The DPA retargeting strategy is working for mid-funnel targeting.

Hair Evergreen — $256K Spend, 87% Pixel ROAS
The largest Meta campaign spent $256,710 (45% of total Meta) with 1,988 purchases at $129.13 CPP. While pixel ROAS is 87%, this campaign likely drives significant branded search volume on Google — the "Meta-to-Google halo effect" that shows up in Branded Search's $466K in Google revenue.

Memorial Day Sale — $53K Spend, 43% ROAS
The Memorial Day seasonal campaign spent $52,866 but only generated $22,754 in pixel-attributed revenue (43% ROAS). At $224.01 CPP, this was the most expensive campaign per purchase. Seasonal campaigns may need tighter budget controls or shorter run windows.